although inception began in 1993, the conceptual vision behind apple-a-day fruits originated back to 1945 after world war II. the original founder, salvatore conte, grew a variety of fruits and vegetables on a twenty acre farm in volturara, irpina, italy. partnering with local vendors, salvatore created a wholesale distribution network that sold and marketed their goods to local stores. in 1956, salvatore was invited to move his family to the united states to live the "american dream;" he sacrificed security to provide a better opportunity for his family.
in the midst of this transition, his son alfonso enrolled at elementary school in newark, nj and worked part-time in a local floral shop five days a week. the years that followed were not easy ones; a language barrier, socio-economic hardships and insecurity led alfonso to set aside his education to pursue full time employment, and in 1962, he enlisted in the us army. after serving his country, alfonso returned home, and utilizing his previous skills, opened his own floral shop specializing in the distribution of fresh cut flowers imported from holland. alfonso's growth in the floral industry caught the attention of a dutch farmer interested in exporting dutch produce to the united states. soon thereafter, replicating his father's method of business, alfonso expanded his distribution to include the marketing of dutch "greenhouse grown" produce to supermarkets throughout the united states. unbeknownst, alfonso was beginning to fulfill the "american dream" his father had set forth for him.
today, alfonso's children continue to keep that dream alive. the seeds that were planted 70 years ago in a small town in italy, watered by sacrifice and a strong vision for success have flourished into a third generation company, apple-a-day fruits. headquartered in union, nj, just eight minutes from newark liberty international airport, apple-a-day fruits now sources, imports, and markets a variety of commodities out of canada, chile, israel, italy, mexico, netherlands, peru, south africa and the united states. to better serve their customers, they work directly with farming operations to ensure that all safety practices are being maintained in order to meet the increasing demands of the future but also to build quality business in the industry.